Sparkling Ice isn't just any sparkling water—it's the top choice for those who radiate with bubbly energy and embrace life with a colorful spirit. The refresh aimed to bring our vibrant personality to the forefront, modernizing our branding to better showcase our wide array of flavors and highlight the fantastic qualities of our products. We wanted to make sure that our iconic ice cube symbol found its place front and center, making it instantly recognizable to our fans. Ultimately, our goal was to make our packaging even more irresistible, making it easier for you to find your favorite flavors and keep coming back for more bubbly goodness.